Fuse Insights was born from our own experiences of being research clients. We’ve spent years working as researchers in client organisations in Europe and North America, developing and delivering research solutions to business challenges; and working to translate those research findings into something our colleagues would understand, value and act on.

And a key insight we learned was that, for businesses, every research project has to be justified – how will it affect the business, or how will it add to what we already know?

Frankly, when we looked around, even among the research vendors we worked with, we didn’t see any agencies understanding or supporting that requirement. So, we took what we learned from working as a research client, combined it with our experiences of working for established research agencies, and set up Fuse Insights.

You won’t catch us talking about the best conjoint analysis, or how random digit dialling is the only “true” way of sampling. Instead, we start every project by understanding what success looks like – when we get to the end of this project, how will we know it’s been successful? And we work back from there, choosing the best methodology, the best approach, and the best way to deliver our findings, to achieve that success.